Email Marketing

Email marketing is among the most cost effective of all Internet marketing techniques.

Currently, 70% of North Americans buy products in response to email marketing. You too can use proven and ethical techniques like electronic newsletters, e-flyer campaigns, new product announcements and special offers to:

    * Drive new customers to your website
    * Build lasting relationships with existing customers
    * Maximize each customer’s lifetime value

Permission-based marketing: not spam!

Quinn Marketing engages exclusively in permission-based email marketing. Such activities are not only ethical; they’re also effective. Because people who want to receive your emails are much more likely to respond positively.

Unrivalled efficiency

You need to reach the maximum number of potential customers, at the lowest possible cost. And it’s here that email marketing truly excels.

Compared to snail mail, email marketing typically produces:

    * Double the response rate
    * At about half the cost

Attract new customers

Email marketing is extremely efficient at driving new customers to your website. Two great ways of generating new customers through ethical emailing are:

    * Advertising in newsletters from another site, and
    * Gathering new email addresses from an opt-in list

Build relationships with customers

One of the best ways of building relationships with your customers is to provide newsletter services. By appealing visitors who have shown interest by signing up to receive further information, you can:

    * Build a targeted list of customers, and
    * Increase return visits to your site

Another great technique is sending autoresponder emails, the most familiar example being the “Thanks for your purchase” email. Autoresponder systems, when implemented properly, are great for building your contact list and keeping in touch with customers.